After Social Media Hackathon, the company now launches a Digital Marketing Academy

A project that was already outlined in the company's strategic plan but which was precipitated by the current professional and social situation. On June 30th, on World Social Media Day, Swonkie launched its Digital Marketing Academy, the Swonkie Academy.

Almost a year after the success of the first Social Media Hackathon, where Digital Marketing was the star on stage, the Swonkie Academy was born. "There was no point in standing still because of current restrictions on social distance. This was one of the great reasons that made us move forward as quickly as possible with the Academy" indicates João Cortinhas, Swonkie's CEO.

In its launch phase, the Swonkie Academy counts with the participation of more than 50 national and international trainers who will make available classes on the most diverse themes related to Digital Marketing, among the names present will be Marco Gouveia, Paulo Faustino, Camilo Coutinho, Luciano Larrossa, Pedro Caramez, Júlia Munhoz and many others.

The classes available in this phase were thought to take into account the strong know-how of the trainers and the current demand for knowledge on the various topics of Digital Marketing. "We are aware that they are short classes for the immense complexity of the subjects that deserved much more time, but we are sure that they are a good starting point for the recognition of the quality of the courses that will later be available in the Academy". They will be lessons of about 60 minutes and will be available for free until 31 August 2020.

Swonkie's bet on this project is one more point to add to the strong projection that the brand intends to transpose to the national and international market of Digital Marketing. The affirmation as an increasingly strong player, trendsetter, not only techniques as a platform for Social Network Management, but also for its strong contribution to Digital Literacy with initiatives at the level of content sharing and training.

It is already on 13 July 2020 that begins the cycle of free classes of Swonkie Academy, a cycle that will last until 6 August.